Retail Industry: Why has “On-line” channel become an ally for the “Off-line” one?

Categorie: Business Transformation | Digital | Marketing | Retail | Sales Channel

Today’s incredible success and adoption of mobile telecommunications and technology have created an intersection between the historical parallel, and sometime conflicting, “off-line vs on-line” marketing and sales strategies. During the first decades of adoption, companies, in particular in the retail sector, thought that Internet was a new “marketing and sales channel” to be used for […] Continua a leggere »