How many of you know or remember these manes: Blockbuster, Barnes&Noble, Borders, Blackberry, Compaq, Nokia …. Maybe some of you yes, but most maybe not. These are the pre-historic examples of retailing business models which did not understand or, even worse, underestimated the rise and intrinsic importance of the DIGITAL TECHNOLOGY.
All the above now are already ran out of business or have significantly reduced their operations even if they were undisputable leaders in their respective sectors, with their followers far behind (think for a moment to the impressive amount of shelves fully booked with VHS or DVD Movies boxes you could find in a regular Blockbuster store versus the very limited offer of the mom-and-pop’s local movies stores). (altro…)